Privacy Policy for RidgeWillow.com
1. Introduction
At Ridge Willow (“we,” “us,” “our”), accessible via ridgewillow.com, we value and protect your privacy. We are firmly committed to safeguarding your personal data and maintaining your trust. This Privacy Policy outlines how we collect, use, share, and safeguard your personal information, in accordance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable privacy laws. We adopt a privacy-first approach, minimizing the data we collect and processing only what is necessary for delivering our services.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users and visitors of ridgewillow.com and governs the processing of personal data collected through our website and related services. Ridge Willow is the data controller of your personal information, determining the purposes and means of processing your data.
If you have questions regarding how we process your data, you may contact us at [email protected].
3. Categories of Data Processed
We may collect and process the following categories of personal data:
– Usage Data: Includes data about your interactions with our website, such as IP address, browser type, device identifiers, time zone settings, pages viewed, session duration, and referring URLs.
– Account Data: Includes your name, postal address, email address, phone number, and other information provided when registering or otherwise interacting with our services.
– Profile Data: Includes your communication preferences, product or service interests, behavioral information such as purchase history or navigation behavior within ridgewillow.com.
– Communication Data: Includes any data provided through customer support communications, such as your inquiries, complaints, and historical contact information.
– Technical Data: Includes information about the device you use to access ridgewillow.com, including hardware model, operating system version, browser software, unique device identifiers, and network information.
– Transaction Data: Includes details of goods and services you have purchased from us, including billing information, delivery details, and limited payment information (processed via secure third-party processors).
– Preference Data: Includes marketing consents, language preferences, subscriptions, and promotional selections, enabling us to tailor and respect your communications preferences.
4. Legal Bases for Processing
Under GDPR, we rely on the following legal bases to process personal data:
– Contractual Necessity: To provide you with products and services, manage transactions, and fulfill our contractual obligations.
– Legitimate Interest: For purposes such as fraud prevention, improving website functionality, and communicating with users regarding products or services, where such interests are not overridden by your privacy rights.
– Consent: For processing activities such as sending promotional emails, using non-essential cookies, or enrolling in newsletters, where explicit consent is required.
– Legal Obligation: To comply with statutory or regulatory obligations.
For data subject rights under the CCPA, we do not sell personal information, and we disclose data only as necessary for the provision of services.
5. Your Rights
If you are subject to GDPR or CCPA, you have the following rights in relation to your personal data:
– Right of Access: You may request details of personal data we hold about you.
– Right to Rectification: You may correct or update incomplete or inaccurate personal data.
– Right to Erasure: You may request the deletion of your data where permissible.
– Right to Restriction: You may request the restriction of processing under certain conditions.
– Right to Data Portability: You may request to receive your data in a structured, commonly used, and machine-readable format, and transmit it to another data controller.
– Right to Object: You may object to processing based on legitimate interests or for direct marketing purposes.
To exercise your rights, please contact us at [email protected]. We will respond within the timeframes required by applicable law.
6. Security Measures
We implement a variety of organizational and technical safeguards to maintain the security and integrity of your personal data, including but not limited to:
– Encryption of data in transit and at rest where applicable.
– Access control mechanisms limiting personal data exposure to authorized personnel.
– Regular security assessments and vulnerability testing.
– Secure data backups and disaster recovery protocols.
– Regular staff training on data protection and security responsibilities.
7. International Transfers
Where it is necessary to transfer personal data outside of the European Economic Area (EEA) or other jurisdictions with official data adequacy designations, we ensure appropriate safeguards are in place. These may include the use of Standard Contractual Clauses (SCCs), Binding Corporate Rules (BCRs), or compliance with local regulatory frameworks. We strive to ensure that international transfers are secure, respectful of data subjects’ rights, and in accordance with applicable data protection laws.
8. Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, including for satisfying legal, accounting, or reporting requirements. Retention periods may vary depending on the category of data:
– Account and Profile Data: retained for the duration of the user relationship and up to 3 years post-termination, unless earlier deletion is requested.
– Transaction Data: retained for a minimum of 6 years for legal and financial auditing purposes.
– Communication Data: retained for up to 2 years from date of last interaction.
– Usage and Technical Data: retained for up to 24 months for analytics and optimization purposes.
– Cookie preferences: retained based on the lifespan set at the time of cookie collection, not exceeding 1 year.
9. Cookie Policy
RidgeWillow.com uses cookies and similar technologies to improve user experience, analyze usage, and provide tailored content. Our cookie categories include:
– Essential Cookies: Necessary for website functionality, such as account login and shopping cart management. These cannot be disabled.
– Functional Cookies: Enable website enhancements like language preferences and saved settings.
– Analytics Cookies: Help us understand how users interact with the site, allowing us to improve our services.
– Performance Cookies: Monitor performance metrics and troubleshoot issues for optimal user experience.
10. Cookie Management and Compliance with GDPR & CCPA
You may control or delete cookies through your web browser settings or through our cookie consent banner, which appears upon first using ridgewillow.com. Under GDPR, non-essential cookies are used only after obtaining consent. CCPA-compliant mechanisms allow you to opt-out of data sharing or the sale of personal information, which we do not engage in. You may withdraw cookie consent or modify your preferences at any time by accessing the cookie settings on our website.
11. Special Protections for Children Under 13
Ridge Willow does not knowingly collect personal information from children under 13 years of age. If we become aware that we have inadvertently received personal data from a child under 13 without verifiable parental consent, we will take steps to delete the information promptly. If you believe a child has submitted data to us, please contact us at [email protected].
12. Policy Updates & User Notifications
We reserve the right to amend this Privacy Policy from time to time. Changes will be posted on ridgewillow.com, and where legally required, we will inform you through appropriate channels such as email notification or an alert within the website. Continued use of our services implies your knowledge and acceptance of the updated policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the personal data we hold about you, you may contact our Data Protection team at:
Email: [email protected]
Website: https://ridgewillow.com
We are committed to maintaining compliance with all applicable privacy frameworks and to ensuring the privacy and dignity of our users at all times. Please reach out to us if you require further assistance regarding your privacy rights.